Social Media forms part of almost all millennials today. It has also emerged as a thriving marketing channel and has proven beneficial for Return On Investment. Hence, Social Media data has a lot of importance. To begin with, you must understand the basics of Social Media data. 

What does Social Media Data mean? 

It is the raw information and insights collected from individuals’ Social Media activity who could be your customers and prospects. Social Media data tracks how your prospects engage with your content across channels like Facebook, LinkedIn, and Twitter. This helps in gathering the percentages, numbers, and statistics from which you can judge the performance of your Social Media Marketing strategy. 

Some of the insights or raw data monitored:

– Likes

– Shares

– Conversions

– Mentions

– Impressions

– Comments

– Clicks 

Why you need Social Media Data? 

Social Media Data is the raw ingredient and analytics are your recipes. From these insights you’ll be able to answer few important questions about the success of your Social Media activities like which post contributes in most lead generation, what kind of content gets the users engaged that includes proper click, share and engagement. Also, what are the top conversion posts, audience’s location and many more detailed can be collected in the marketing funnel, etc. 

When you get all these answers, you acquire Social Media intelligence to make decisions and take further actions. Therefore, the only way to align your Social Media Marketing activities with business results is by tracking lead conversions. Without the raw data points, it would be strenuous to make the next move in your strategy.  

Here’s how Social Media makes use of your data to learn more about you:

Social Media Platforms enable users to create accounts to meet and interact with other people across the world and also get to know more about the topic of their interests, recent news and trends etc. Behavioral, preferential, and demographical data is collected from your interactions on Social Media Platforms. Big data companies collect this data to create audience profiles based on their gender, age, interests, and more.

There are three ways by which Social Media collects data about you and your online character traits:

1. Collects Information on your Interest 

When you access your Social Media accounts or surf on your web browser you must have come across ads. These ads are mostly about your favorite brands or pretty much anything you mostly look for. Have you wondered how? 

These media platforms can track audience behaviors and their browsing history. Hence, by tracking users on Social Media platforms like Facebook, Twitter, or Instagram and Google search, networks and media platforms generate a general idea of your interest.

2. Gathers Data related to your Friends

You know Facebook, Twitter and Instagram have the capability to keep up with your friends. How? By monitoring your status activity updates, tags, and comments, few media applications can predict who your close friends are and who you do not interact with at all. 

You must have noticed that these Social Media platforms let you categorize your friends while you add them to your network. Also, while creating profiles on these platforms you agree to their terms and conditions where you give them access to scan your contacts. 

3. Tracks your Location Updates While Travelling

While making use of the location as services provided by your smart devices, Social Media platforms track these location updates. Hence, utilizing the location data, several media platforms can market their offline stores and restaurants, and even friends can be tracked who are available in that area.  

Social media data is more than just likes and shares. It provides advanced insights into your audiences and allows you to engage with your prospects efficiently. Data has a huge role to play, be it your CRM data, social data, or other third-party data. Hence, leveraging it in the right way could uplift your business to new heights.

Do you know data labeling and annotation services could transform your business in a new way?

Connect with Data Labelers to Know how:

Data Labeler offers accurate, personalized, and quality-labeled datasets for Artificial Intelligence and Machine Learning initiatives. 

We at Data Labeler help you enhance your competitive advantage with unlimited support and exponential growth. Contact us for seamless Data Labeling Services – Sales@DataLabeler.com